Tesla dominated the electric car market for the longest time. The company also outsmart the other manufacturers in building some innovative cars. However, a new competitor wants to topple Tesla’s monopoly. Volvo is set to release its electric car at a more affordable rate. With this latest update, it will not be surprising to see a Volvo vs Tesla race in winning the hearts of the consumers.
Volvo unveiled its V40.2 concept which takes aim at Tesla Model 3. It features an all-electric powertrain. It will utilize Volvo’s Compact Modular Architecture. The concept forms the foundation for a new V40 road car. Volvo’s first electric car will cost under $40,000. Initially, the automaker’s suggested range was around 220 miles on a full charge. A recent update revealed that Volvo’s pure EV can go at least 250 miles on a full charge. Volvo’s pure EV may not reach car dealerships until 2019.
The company perceived the battery life that the car would acquire, versus what the consumers might use in reality. Volvo’s CEO, Lex Kerssemakers, stated that people are reluctant a full-on electric car because of its battery life and limited range. Kerssemakers stated, “Why are people reluctant to buy a fully electric car? It’s between the ears. It’s that they believe there’s not sufficient range.”
The announcement for the concept of the all-electric vehicle came after Volvo’s desire to sell more than one million cars with a partial electric powertrain by 2025. Volvo’s new V40 is certainly part of the company’s sales strategy.
Volvo vs Tesla: V40.2 concept takes aim at Tesla Model 3
The electric powertrain will provide power to the V40.2’s front wheels. The car will be using a battery pack, mounted under the vehicle’s floor. There are rumors that a CMA architecture might support the electrically-powered rear-axle, including the four-wheel variants. However, this configuration is yet to be confirmed.
When it comes to design, the V40.2 concept drew inspiration on XC90 SUV’s ‘Thor’s hammer’ daytime running lights. The current V40 takes a traditional look with its hatchback unlike the V40.2 concept, which feels more like a crossover.
The possible competitors in the scene include the Volkswagen Golf, Audi Q1, and Q2 as well as the BMW 1 Series. Nonetheless, with Volvo’s concept with the all-electric powertrain, it could match up with the Tesla Model 3.
The price for the V40.2 will be around $35,000 to $40,000. Kerssemakers stated that the price range is a prerequisite to putting it the company’s foot in the United States’ market. Volvo’s CEO said, “If I want to make a point in the United States if I want to make volumes, that’s what I believe I need.”