Starbucks iOS App and Amazon Alexa Platform: Customers can now Order Coffee via Voice Command

Technology
Starbucks iOS App and Amazon Alexa Platform: Customers can now Order Coffee via Voice Command PHOTOGRAPH: Flickr/Jason Howie | Under CC BY 2.0

Starbucks introduced two forms of voice-controlled ordering systems on Monday. Now, all you have to do is pick your option on the Starbucks iOS App or even let Alexa place the order for you. Then, just hop down to the nearest Starbucks store to pick up the order without spending hours waiting in line.

Voice-controlled applications are revolutionizing the commercial market. And one of the major brands to take advantage of the changing trend is Starbucks. Pre-ordering teaming cups of coffee is now possible via the Starbucks app on iPhones and Alexa, the interactive digital assistant by Amazon.

Starbucks iOS App

Starbucks was testing out the beta version of its app over the summer last year and it is finally ready for launch. The app will not need Siri’s help, which is Apple’s own voice assistant. Instead it has its own built-in voice controlled assistant called “My Starbucks barista,” which is designed to aid you in placing your favorite frothy beverage, reported The Wall Street Journal. No matter how wide-ranging your order is, as long as it is on the Starbucks menu, you can order it. There is also the option of paying through the app, which saves a lot of time when you go to pick up your order.

Ordering Starbucks Through Alexa

When it comes to Alexa, you need to link your Starbucks account to the digital assistant first. After this, record your Starbucks order that you routinely have a habit of ordering. Henceforth, every time you give the voice command, “Alexa, order my Starbucks,” your order will be placed in seconds.

The only limitation with placing an order through Alexa is that you cannot browse the available items before doing so. You have to stick to the order that you regularly order, preferably your daily beverage. However, if you are an occasional Starbucks drinker, Alexa will probably not be of much use to you.

Voice Commands Coming to Android Soon

“The Starbucks experience is built on the personal connection between our barista and customer, so everything we do in our digital ecosystem must reflect that sensibility,” Gerri Martin-Flickinger, chief technology officer for Starbucks, said, as reported on the official website of Starbucks. The facility is available only on iOS so far. However, Starbucks app for Android is expected to arrive later this year.

The popularity of its mobile app has already increased the pickup line at its outlets. This has been frustrating for customers who still prefer to order the coffee the traditional way. It remains to be seen how the new voice-controlled order placement system affects the crowds at Starbucks.

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