With the ever growing fear that robots may soon replace humans from their jobs, Dolce & Gabbana seemed to have rectified the same statement during their Fall/Winter 2018 fashion show in Milan, Italy. The luxury brand had eight drones strut their stuff, carrying the latest purses from the Italian designers, sans models.
Dolce & Gabbana had once again changed the landscape of the fashion industry when instead of skinny models, it flew drones into the runway. The brand seemed to have ridden the wagon of technological revolution and allowed tech to crossover the fashion world.
Eight quadcopter drones paraded the Italian fashion houses’ latest handbag collections at the Milan Fashion Week on February 25. The drones posed like real fashion pros, stopping once in a while for renowned photographers to take snapshots of them.
The handbags featured during the show were launched under the Domenico Dolce and Stefano Gabbana’s Fashion Devotion campaign where they define their brand as being a religion of its own. “Fashion is not work, fashion is devotion,” Dolce said as quoted by Something Haute. “You live, sleep and eat with fashion, you never stop thinking about it and you love it with all your heart.”
Fashionista reported that the event was started with multi-lingual announcements instructing the audience to turn off their Wi-Fis and personal hotspots as it could interfere in the show. It took a full hour of pleading before the 600 audience listened.
As curiosity filled the air at the venue, the curtains opened and the audience were finally treated to the spectacular show. Each of the drones was adorned with replica diamonds on top. The stage was designed like it was heaven, literally. There were angels and cherubs and everything on stage was filled with sequins.
Finally models came after the drones. Some of them were wearing priest-inspired clothing. Other models were seemingly just props for the show as they wore t-shirts inscribed with the words: “Fashion Sinner” and “D&G Devotion.”
The show turned somewhat eerie when a “young pope” and “a Virgin Mary” strutted next. But, this was just exactly what Domenico Dolce and Stefano Gabbana had in mind. “We’re playing with our religion… but our religion is also fashion,” Gabbana told Vogue.