Disruptor Profile: Nature Bright – Changing Lives With The Power of Light

Profiled By Bill Klump | Daily Disruption | December 16th, 2011

Many ancient cultures practiced various forms of heliotherapy, including people of the Ancient Greece, ancient egypt, and ancient Rome.  The Inca, Assyrian and early German settlers also worshipped the sun as a health bringing deity. Indian medical literature dating to 1500 BC describes a treatment combining herbs with natural sunlight to treat non-pigmented skin areas. Buddhist literature from about 200 AD and 10th-century Chinese documents made similar references.

Faroese physician Niels Finsen is believed to be the father of modern phototherapy. He developed the first artificial light source for this purpose, and used his invention to treat lupus vulgaris. He received the Nobel Prize in Physiology or Medicine in 1903.

Since then a large array of treatments have been developed from the use of controlled light.  Though the popular consumer understanding of “light therapy” is associated with treating seasonal affective disorder and skin conditions like psoriasis, other applications include the application of low-level laser, red light, near-infrared and ultraviolet lights for pain management, hair growth, skin treatments, accelerated wound healing.

One of the most innovative and Disruptive company’s out there making this a reality is Nature Bright – Nature Bright was founded not so long ago by conventional standards — in 2001.  But, since they create light therapy products,  it only seems appropriate that they have grown at the speed of light.

With a famous blue light (SunTouch Plus, modeled after the sky) and a dedicated green office (producing products that care for the Earth), Nature Bright has helped many thousands of people, in times of temporary stress, sadness, disequilibrium and fatigue, find their true colors again.

Nature Bright is based in Irvine, California and the motto, “Bright Light, Brighter Future,” overlooking their desks and conference rooms reminds them of their mission.

“Some people think it’s a natural place to ply our trade, as we deliver brilliant light therapy solutions to the world, what with our proximity to the celebrated sun-soaked beaches.  But lest you think we don’t empathize, remember: Southern California is home to June Gloom, the summer cloud layer which can range from a few hundred to several thousand feet thick.”

By the time the team at Nature Bright began to develop technology to deliver the highest quality, most efficient and effective light therapy, they were already looking beyond the sun.  They discovered that, although the sun was the ultimate origin of light and heat, it was the entire sky — from its color to the illumination it refracted, reflected and absorbed — that actually affected the human body most vividly.

This led to the origination of Sky Effect™ technology, which capitalizes on a revolutionary scientific discovery.  Simply put, it stimulates a special receptor in the human eye, one that was found in 2002.  This retinal receptor is sensitive to light frequencies and responds to different light wavelengths, particularly to the blue light found naturally in the cloudless sky.

Why is this so important? Because it allows us to use light therapy to recalibrate, or set, our internal body clock based on the information it receives.  Think of it: nothing could be worse than a clock that doesn’t tell the correct time.  Conversely, nothing could be better than accessing the key to keeping that clock honest.

Sky Effect™ technology has been clinically proven by the University of Texas Medical Branch and featured in FOX News, Chicago Tribune, and BBC News and now Daily Disruption!  The results consistently bear out our running hypothesis that well-being is in our nature, and that light may restore it.

We believe that everyone is born with optimism, rhythm, the impulse to smile, appreciate and embrace the world. Our lives, for myriad reasons often outside our immediate knowledge, often knock us off-balance and deprive us of these gifts.

We’re nature lovers at Nature Bright. We believe you don’t have to mess with medicine to accomplish medicine’s job. Our technology exists to help you get your nature back. Using prescription-strength illumination — the lightest touch imaginable.

Like the best inventors, the team at Nature Bright is never satisfied.  In only the first decade of the new millennium, they’ve already registered over a dozen patents worldwide, including the highly effective Sky Effect™ technology.  As light therapy gains greater credibility with each new study, and each new generation of satisfied patients, they believe the demand for light therapy products will grow exponentially.

Nature Bright plans to meet that demand with state-of-the-art innovations, showing the medical community that “light makes right” in arenas exceeding merely the treatment of Seasonal Affective Disorder (SAD) and the so-called “winter blues”.  The company’s light therapy products already have advanced to the point that they are treating people successfully for mood and cognitive problems, chronic fatigue, jet lag, sleeplessness, and restlessness.

To learn more about Nature Bright, please watch this short video and be sure to visit their website at www.naturebright.com